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Disney On Ice and Disney Live! are examples of licences Disney experiences around the world. The touring shows, both On Ice and Live! are currently produced under a license to entertainment companies and so are not created by Disney directly.
On Ice and Live! shows help keep Disney relevant in people’s lives, especially children. It allows live interaction with characters for children who may never get to a theme park or do so only occasionally. The shows allow for engagement with many Disney stories and characters as follow-up or preview to seeing a Disney movie.
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