• William Prevor

The NBA Bubble is a Missed Opportunity

The NBA and Disney have partnered up to complete the basketball season in as safe a way as possible. In order to facilitate this a “bubble” has been created at the Walt Disney World resort housing players, media, and all of the people necessary to run this unusual operation.

Disney offers the NBA a lot of great facilities, including their resort hotels, the ESPN Wide World of Sports Complex, large convention centers, and years of experience in food service and other necessary industries. Based on how the bubble has operated up to this point, it seems Disney is viewing the NBA at Walt Disney World as almost purely a financial opportunity. With the financial situation at the moment, including the continued closure of Disneyland, Disney Cruise Line, many movie theatres, and more, it is understandable why short term profit is front of mind.